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中信国安集团公与美国NBPA建立战略合作联盟

  在经过友好协商之后,中信国安集团副董事长鄢钢先生与美国国家篮球员协会(以下简称“NBPA”)执行董事威廉.亨特先生于2007年5月9日在美国纽约签署了“战略合作协议”。威廉﹒亨特说:借助2008年奥运会的时机,我们将共同推动中国业余篮球事业与体育文化业的发展,促进中美两国篮球运动员和文化的友好交流。
  自1964年以来,美国NBPA就一直作为美国NBA所有球员在职业生涯期间的官方代表。目前,450名NBA现役球员都是NBPA的会员,包括明星篮球运动员姚明、科比、埃弗森、麦迪、奥尼尔、邓肯等。NBPA致力于为其会员进行商业开发推广,制约体育经纪人,维护会员权益,以及协助推广业余篮球业的发展、培训篮球运动员和教练等等。
  此次中信国安集团与美国NBPA携手,还将在中国注册成立一家合资公司,整合NBPA丰富的体育文化资源,开发NBA球员潜在的商业价值,如产品营销、形象代言、公关活动、公益活动等,并且组织NBA球员主持篮球训练营等篮球体育的交流活动。
  NBPA将用其已经规范的模式和教材,并且通过退役NBA球员对中国的业余篮球员进行培训,协助创立一个业余篮球队联盟,举办各种业余篮球比赛,以推动中国业余篮球的发展。
  除此之外,双方还将引进美国黑人音乐和影视娱乐产品,并在国内推广美国黑人餐饮文化。(国安文化传媒供稿)

CITIC Guoan Group and NBPA Forge Strategic Alliance

  After friendly and delightful negotiations, CITIC Guoan Group Vice Chairman, Mr. Yan, Gang, and Executive Director of the US National Basketball Players Association (hereinafter as “NBPA”), Mr. William Hunter, signed a Strategic Alliance on May 9th, 2007 in NYC. Mr. William Hunter said, “Making good use of the 2008 Olympics occasion, we will jointly push for development of amateur basketball and sports culture in China, and stimulate friendly exchanges of basketball players and culture between the two countries.”

  Since 1964, the NBPA has been the official representative of all NBA players during their active services in the league. The current 450 players of the NBA are all members of the NBPA, these include star players such as Yao Ming, Kobe, Iverson, McGrady, O’Neal, Duncan and so on. NBPA is committed to developing and promoting commercial opportunities for its members, regulating player agents, as well as enforcing the rights of its member players. The NBPA also assists in promoting the development of amateur basketball and training of players and coaches.

  This alliance between CITIC Guoan Group and the NBPA of the United States will also result in the incorporation of a joint venture to be registered in China. The JV will integrate NBPA’s rich resources in sports and cultural areas, and with the help of CITIC Guoan, develop opportunities in the Chinese market. The JV will push for the realization of the maximum commercial potentials for NBA players in China, including product marketing, product endorsement, PR events, social awareness and civic programs, as well as organization of all kinds of events for interaction in the sport of basketball with NBA players hosting basketball camps and clinics.

  NBPA will use its already established models and teaching materials to assist the development of China’s amateur basketball landscape, by using retired NBA players to train the amateur players and assist in the development of an amateur basketball league, holding various amateur basketball tournaments, so as to advance the development of amateur basketball in China.

  In addition, the strategic partnership will also introduce African-American music and film and TV entertainment products to China; as well as uniquely African-American culinary culture.

(By Guoan Culture and Media)